🗂 5 online trainingen | 🇬🇧 Taal: Engels | 🗓 Abonnement: year | 🎯 Vakgebieden: marketing
The Digital Marketing Track will to become an expert in a growing domain. During this Learning Track you will follow 5 different trainings to develop your knowledges and skills in the field.
For each training completed, receive a certification and continue your progress to become a Digital Marketing Specialist.
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
This course will enable you to:
* Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
* Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
* Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
* Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
* Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
* Create the right marketing messages tailored to the right audiences
* Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
In this Advanced Web Analytics certification training, you will master the critical elements of the web, social media, mobile, and content analytics to optimize your organization’s ability to make highly informed business decisions. You’ll become an expert at collecting and working with multi-channel data sources, perform quantitative and qualitative searches, and more with this Digital Web Analytics course. Enroll now to become a data wizard and give your company a competitive edge.
This Advanced Web Analytics training will give you a well-rounded expertise in digital data analytics, including:
* How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
* How digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels
* Understanding the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
* In-depth knowledge of web analytics, social analytics, mobile analytics and content analytics
* Complete end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement.
* Product knowledge of Google Analytics, Google Digital Studio, Klipfolio and Tableau.
Our Advanced Search Engine Optimization (SEO) training course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. Master will master the many facets of SEO including keyword research, technical SEO, link building, analytics, and much more.
Advanced Social Media
The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Fast-track your marketing career with this complete, structured advanced social media course.
The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.
This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:
* Have knowledge and expertise on various aspects of Pay Per Click advertising.
* Be familiar with the auction model, ranking algorithms, and post-click activity.
* Understand the differences between various search engines and how each one can affect a campaign.
* Be able to assess the market shared by the search engines.
* Analyze past and future Pay Per Click trends.
* Define, measure, and compare keywords and choose the best to fit the advertising model.
* Have a strong awareness of campaign settings, how to structure a campaign, and pricing models.
* Be proficient in writing your own ads, developing landing pages, and using ad groups.
* Review the market trends to decipher which PPC campaign works for other marketers.
* Track clicks and the Return on Investment to determine success for each campaign.
* Will have knowledge of display advertising
* Will gain insights into advanced Content marketing and advanced website conversion rate optimization
Deze opleidingen worden u aangeboden in samenwerking met SpringestZoek binnen opleidingen